Google Ads and Meta Ads continues to dominate remarketing index despite Apple’s privacy changes: AppsFlyer Performance Index 15
Google Ads and Meta Ads continues to dominate remarketing index despite Apple’s privacy changes: AppsFlyer Performance Index 15

SINGAPORE, Oct 18, 2022 – (ACN Newswire via SEAPRWire.com) – AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem. Consistent... » read more

New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs
New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

SINGAPORE, Jun 7, 2021 – (ACN Newswire via SEAPRWire.com) – AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9... » read more