(AsiaGameHub) - The program provides attendees with an opportunity to engage directly with prominent operators, fintech and payment solution providers, and regulatory bodies throughout the Americas.
Press release.- The Latin American gaming sector is being propelled into a new competitive era by Pix, digital wallets, and embedded finance. As operators are increasingly evaluated on the quality of their payment experience alongside their product offerings, SBC Summit Americas will delve into this evolving landscape via its “LatAm Payments & Tech” track.
Scheduled for Wednesday, June 10, at the Broward County Convention Center, the agenda allows participants to hear firsthand from key operators, fintech and payment service providers, and regulators from across the Americas.
This track is integrated into SBC Summit Americas’ comprehensive six-stage conference agenda, which encompasses sports betting and casino, affiliation, leadership, player protection, and regulation. Each stage will alternate its focus between North and Latin America over the two-day event.
Rasmus Sojmark, SBC’s founder and CEO, commented: “Latin America is currently a particularly dynamic market due to the seamless integration of technology into daily life. Consumers are accustomed to immediate payments, fluid applications, and functional digital experiences. These expectations are now extending to the gaming sector.”
“This development is prompting a significant transformation for operators. Payments, user experience, and player engagement are no longer distinct discussions, as they collectively influence a player’s perception of a brand. The LATAM Payments & Tech track will investigate this convergence.”
The session titled ‘Wallet wars: Changing the LatAm Landscape’ will examine how digital wallet ecosystems, including Mercado Pago and Rappi, are redefining mobile commerce throughout Latin America. Experts Juan Flores (CEO, Payefy), Mariola de la Piedra Quelle (CMO, Grupo Gelsa), and Carlos Sandoval (Chairman & CEO, Apuesteria) will discuss whether operators should integrate with these existing platforms or develop proprietary financial services directly linked to the gaming experience.
Focusing on Brazil’s payment environment, the panel ‘PIX: Instant Payments’ will investigate Pix’s impact on payment habits within the nation. Speakers Rony Silva (CTO, Aposta Ganha), Paulo Chastinet (CAO, Segurobet), Marc Crean (CPO, Todos Querem Jogar), and Thomas Carvalhaes (igaming Expert) will analyze how instant payments have altered player expectations regarding speed and convenience, and will also cover how operators can integrate new functionalities like PIX Automático.
The session ‘Tech Titans: How Innovation is Powering the Next Digital Frontier’ will expand the discussion to explore how technology, gaming, and e-commerce are propelling the subsequent stage of Latin America’s digital economy. Industry leaders Javier Troncoso (CEO & Co-Founder, InsightPlay.AI) and Pedro Landa (COO, Miela Digital) will detail the region’s rise as a global technology hub, identifying technologies poised for future growth and addressing hurdles related to scalability, infrastructure, and regulation.
Following the examination of how payments and technology are revolutionizing player transactions, the discussion will transition to how operators are re-evaluating the broader player journey across both digital and physical settings.
The session ‘Building a Unified Casino Experience in an Omnichannel World’ will tackle the increasing demand on operators to deliver cohesive experiences across both retail and digital channels. Experts David Fica (CEO, Landvegas) andJuan Ignacio Juanena (COO, Azar Latino) will detail the operational procedures required to integrate payments, loyalty programs, customer data, and user experience into a cohesive omnichannel ecosystem.
Beyond merely a conference schedule, SBC Summit Americas will function as a central gathering for the businesses, technologies, and discussions that are defining the future of payments and technology throughout the region.
On the exhibition floor, attendees will have the opportunity to engage with leading payments and fintech firms, such as PayNearMe, Paysafe, Signature Payments, and ElenPAY. Additionally, the Payments & Fintech Walk-Around Tour provides direct engagement with brands and solutions influencing the region. Participants can also join payment-centric networking activities, including the Payments & Fintech Exchange, Payments in LatAm Briefing, Crypto Briefing, and the Industry Trends & Emerging Tech speed networking session.
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