New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs
New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

SINGAPORE, Jun 7, 2021 – (ACN Newswire via SEAPRWire.com) – AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9... » read more

New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework
New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework

Portland, OR, Jan 19, 2021 – (ACN Newswire) – LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) – the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem.... » read more

AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack, Opens New Office in Australia
AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack, Opens New Office in Australia

SINGAPORE, Nov 24, 2020 – (ACN Newswire) – AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at... » read more